Europe's iOS Horror Gaming Scene in Q4 2023: A Sensor Tower Snapshot

The final quarter of 2023 has been an eventful period for horror game enthusiasts on the iOS platform in Europe. Sensor Tower's comprehensive analysis provides us with an overview of the performance of the leading horror games in this segment.

Starting with Mystery Matters, a title from Playrix based in Ireland, we witnessed a steady increase in revenue, peaking at nearly $83K in late November before settling at around $80K by the year's end. The game's downloads saw a fluctuating trend, with a high point of over 32K in late October, while weekly active users showed a healthy growth, rising to nearly 70K in the last week of December.

Identity V by NetEase Games from China also experienced fluctuations in revenue, with a notable spike to over $50K in the final week of December. The game's downloads remained relatively low, with the highest weekly downloads reaching just under 4K. However, weekly active users remained strong, maintaining a base close to 48K throughout the quarter.

STARFORTUNE INTERACTIVE ENTERTAINMENT TECHNOLOGY CO., LIMITED from Hong Kong brought us Myths of Moonrise, which showed modest revenue figures, hovering around the $10K to $14K range throughout the quarter, despite download numbers that were significantly lower than its peers.

Five Nights at Freddy's by Clickteam, LLC from the US, a classic in the horror genre, demonstrated a remarkable revenue jump to over $25K in late October. Downloads followed a similar upward trend, reaching over 6K in the same period. Active users showed a significant increase, nearly tripling from early September to peak at over 15K in early November.

Lastly, Dead by Daylight Mobile from Canada's Behaviour Interactive Inc. showed a varied revenue pattern, with a notable rise to over $8K in the weeks of late October and mid-December. Downloads peaked at over 7K in the final week of December, while the game maintained a consistent active user base, ending the year with over 33K weekly active users.

For more insights on the performance of these spine-tingling titles and others in the mobile gaming landscape, Sensor Tower offers detailed reports and analytics.